The Apricity Maturity Model™ is a structured framework for converting technical capability into scalable enterprise value. It measures and strengthens the business disciplines that determine whether a technology service provider can grow sustainably, withstand scrutiny, and command premium valuation. The model is built on a simple premise: Technology drives relevance. Maturity drives value.

Most MSPs, MSSPs, and VARs are highly capable technically. What differentiates firms that scale—and those that plateau—is not the stack they sell, but the structure behind it.

The model is designed to:

• Diagnose maturity gaps and blind spots

• Provide a shared language across leadership, finance, and operations

• Guide a structured curriculum for applied improvement

• Link operational progress to financial and valuation outcomes